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Reactive partners with Loop

Reactive and Loop are pleased to announce their creative partnership, combining Reactive’s innovative live shopping technology with Loop’s live event production expertise to serve companies across the entire e-commerce ecosystem.

With technology playing an increasingly critical role in every aspect of e-commerce businesses, brands recognize that they need to accelerate the development of digital solutions to flourish in this competitive landscape. The Reactive-Loop partnership brings together advanced knowledge of the Shopify platform, tremendous experience in video event production, and a track record of building incredibly successful and innovative live experiences at HQ Trivia.

“Quality content is essential to any brand's live commerce success. That's where Loop comes in. They provide the critical live event production expertise needed to make any brand successful in driving their sales through live and shoppable video.” said Andrew Conti, Reactive’s Founder and CEO. Nick Gallo, Loop’s Founder, says “After years of producing cutting-edge video for founders, Loop is excited to take on new creative partners to level up their live shows.”

Loop will serve as a creative partner for Reactive to clients interested in the emerging industry of live selling and influencers looking to amplify their offerings to brands they partner with.

By combining the innovative, integrated live shopping technology of Reactive with the live event production expertise of Loop, the partnership represents a strong move towards addressing the marketing and sales obstacles e-commerce stores face today.

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